Awareness · 2020 · Digital campaign, Chhattisgarh
Explore Green Treasure
23 plants, 23 videos, one lockdown
Where it started
Lockdown made every one of Nature Bodies' usual tools - street theatre, cleanup drives, school visits - impossible to run. The knowledge the organisation wanted to share didn't stop being relevant just because people couldn't gather.
What Nature Bodies did
Explore Green Treasure reframed the constraint as the campaign: instead of travelling to reach people, the team documented what was already growing in ordinary courtyards and roadsides - Kulfa Bhaji, Guava Leaf, Curry Leaves, Hibiscus, Peepal, Mango, Aprajita, Amla, Giloe, Bael, Marigold, Aloe Vera, and eleven more - recording each plant's traditional medicinal use in a short video.
Twenty-three species, twenty-three videos, published to Nature Bodies' YouTube channel over the course of the lockdown - turning enforced distance into a record of everyday plant knowledge that outlasted the lockdown itself.
Key activities
- ◆Field documentation of 23 medicinal plant species
- ◆23 short-form educational videos, self-produced and published to YouTube
Impact
Plant species documented
Visual story
Watch
What remains
This work continues - new campaigns build on what this one started. Your support carries it forward.
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