Plantation · 2021 · Chhattisgarh
Vanmahotsava - Apna Paudha Apni Pehchan
"My Sapling, My Identity"
Where it started
Mass plantation drives often plant more trees than they keep alive - saplings go into the ground on a single day and are never checked on again.
What Nature Bodies did
For Vanmahotsava - India's annual "festival of trees" - Nature Bodies ran its Apna Paudha Apni Pehchan ("my sapling, my identity") campaign, built on giving each participant ownership of a specific sapling rather than a generic plantation slot, aiming for the kind of follow-through that anonymous mass plantings rarely achieve.
Key activities
- ◆Individually assigned sapling plantation across Chhattisgarh
Visual story
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What remains
This work continues - new campaigns build on what this one started. Your support carries it forward.
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